The New Premium in Packaging - Desirable, functional and circular

How can a sustainable packaging solution be realised in the area of conflict between aesthetics, product protection, convenience and costs? Many factors play a role, but if the requirements can be clearly defined and the right people are at the table, it will succeed. This presentation uses successful examples to show how packaging becomes a product in the first place, or how disruptive packaging solutions break up the category or set standards for a new ‘premium’.

Through interactive elements, there will be a dialogue with the participants.

touch Design Ltd.